In this episode, I delve into the concept of personal brand. I explain that personal brand is about who I am for myself and for others, and it is defined by the attributes and adjectives that people use to describe me. I emphasize the importance of creating a personal brand that aligns with my values and how I want to show up in the world. I also discuss the use of assessments, such as the WHY assessment, to understand my personal brand and how I can navigate interactions with others who have different personal brands. I encourage listeners to assess and adjust their personal brand as needed and to describe themselves beyond their profession.

       Key takeaways from the episode: 

• Personal brand is about who you are for yourself and for others.
• Create a personal brand that aligns with your values and how you want to show up in the world.
• Use assessments, such as the WHY assessment, to understand your personal brand.
• Navigate interactions with others who have different personal brands by understanding their motivations and preferences.
• Assess and adjust your personal brand as needed and describe yourself beyond your profession.