Let me say the quiet part out loud.
Most companies do not have a culture problem.
They have a leadership problem.
And no amount of HR initiatives, engagement surveys, team offsites, or training budgets is going to fix a leadership problem. Because those things treat the symptom. They do not touch the source.
I had a conversation with Maria Reis, a senior HR executive at LG Electronics, that went places most leadership conversations do not go. Maria has spent her career inside the system. She has seen what works, what fails, and more importantly, why it fails. She names it without flinching.
Here is what she shared.
1. Culture on Paper vs. Culture in Practice
There are two kinds of culture.
The first runs on pressure. It hits numbers through control, compliance, and fear. People are drained by the work. They show up, they perform, and they quietly start looking for the exit.
The second runs on purpose. People are fueled by what they are building. They give more than is asked because they believe in where they are going.
Most organizations say they want the second. They have the values on the wall, the mission statement in the all-hands deck, the culture initiatives in the HR budget. But they operate like the first. And the people inside know the difference.
Maria puts it simply: a healthy culture does not just chase results. It creates the conditions for people to actually thrive. Those are not the same thing.
2. The Leadership Lie Companies Keep Telling
Here is where most organizations get it wrong, and it starts with a very common, very costly mistake.
A high performer proves themselves in an individual contributor role. They are excellent at what they do. So the company promotes them into leadership.
And then nobody teaches them how to lead.
The assumption is that performance in one role translates to capability in the next. It rarely does. And what fills the gap is not leadership. It is the management style the person absorbed from whoever led them, which, if that was also poor, means the cycle continues and deepens.
Maria is direct about this: “It is not HR’s job to create good leaders. It is leaders’ job to create good leaders.”
That is done through coaching. Through mentoring. Through succession planning. Through modeling the behavior you expect at every level. Not through a training program, no matter how well-designed.
Maria runs learning and development. She said it plainly: if you send someone to a leadership class and they come back to witness poor leadership, or they are not receiving consistent feedback from their own manager, the investment is gone. The class cannot compete with the culture they walk back into.
3. The Conversation You Are Avoiding Is Already Costing You
Maria asks one question that she uses across every level of leadership, and it tends to stop people cold:
“What is the conversation you are avoiding, and what is the cost of not having it?”
She gave a real example. A business partner came to her after a reduction-in-force. During the meeting with the affected employee, the leader had not shown up. HR delivered the news alone.
The employee was upset. Not just about the decision. About the fact that their manager was not in the room. Because an employee should hear something that significant from the person who knows their work, knows their contribution, and can speak to why the business changed. HR cannot carry that relationship. That is not their role.
The leader who was absent had avoided a hard conversation. And the cost of that avoidance was not just one difficult meeting. It was trust, permanently.
When leaders do not say the thing, people fill in the gaps. And what they fill in is almost always worse than the truth. In the absence of information, people write their own narrative. And that narrative tends to be darker, angrier, and stickier than whatever the leader was afraid to say.
4. Feedback Is Not Annual. It Is a Leadership Practice.
If you are waiting six months to give feedback, you have already missed the moment.
Strong leaders give feedback constantly, in real time, specifically, in the moment. They reinforce what is working immediately. They course-correct early. They do not let behaviors solidify that will take months to undo.
Maria described a performance review she had just completed. She opened by recognizing the employee’s strongest moments across the year. Then she named what she wanted them to do differently. Then she pointed to something she had not explicitly asked for but had witnessed: the employee had started coaching and mentoring their peers. She had not requested that. He had watched her do it, and something in him said: this is how I should lead too.
That is modeling. That is what feedback in a high-performing culture looks like. Not an annual form. A living, continuous, intentional practice.
Her signal for this in one of her direct reports is physical. When he is using too many words, she brings her hands together and lowers them: less words. He knows what it means. They have built a shorthand. That is what it looks like when a leader is paying close enough attention to give feedback in real time.
5. Change Does Not Fail Because of Strategy
Maria has been part of major organizational transformations across multiple companies. She has seen change work and she has seen it collapse. Her read on why:
“Change does not fail because of strategy. It fails because of psychology.”
You can have a perfect roadmap, executive alignment, the right resources, and a clear communication plan. And still watch the initiative stall because the people being asked to change do not feel seen, safe, or part of the story.
They nod in the all-hands meeting. And then they go back to their desks and their group chats and they list the fifteen reasons this is never going to work.
Maria saw this up close at Toys R Us. In the final CEO’s first 30 days, he presented the entire leadership team with a change model. It mapped seven attributes of successful transformation and showed exactly how the absence of any single one affected the outcome. No vision: change would happen, but slowly. No buy-in: change would happen, but at a fraction of the speed. No communication: change would be resisted.
The model did not promise a perfect change. It named the cost of each missing ingredient with precision. Seeing it laid out changed how Maria thought about every transformation she has led since.
The shift that matters: when leaders treat change as something done with people instead of to people, things start to move. Real transformation is not a project plan. It is an invitation.
6. Why Women Keep Getting Passed Over, and What to Do About It
Maria is often the only woman in the room. She said it without drama, but with full awareness of what it means.
She has watched how confidence reads differently depending on who is showing it. A man who is assertive is seen as a strong leader. A woman who is equally assertive is labeled differently, often pejoratively. Same behavior, different reception. She is not confused about why. She is simply clear-eyed about it.
What she has observed in women across organizations, and in herself:
→ We overdeliver
→ We overprepare
→ And then we underclaim the credit
We do the work and then step back at the moment the work is being recognized. We qualify our contributions. We give the credit to the team when the team followed our lead.
The fix, in Maria’s words: show up, take up space, and lead with passion. She has noticed that men are often better at building the strategy. Women are often better at leading with passion. That is not a weakness to be managed. It is a competitive advantage to be deployed.
Her approach in male-dominated rooms: she listens more than she talks. She lets others assume she has less to offer. And then she speaks, deliberately, with something precise and useful. She has learned that the assumption gap works in her favor, if she uses it intentionally.
7. The Career Advice Nobody Gives You Until It Is Too Late
Maria did not take risks early in her career. She was good at her job, comfortable in her organization, and afraid of the mess that came with change. She kept saying: next year. Next opportunity. When the timing is better.
A former manager finally told her what she needed to hear, and she did not like it at first: “I wish you had left the company and come back.”
She stewed on it. Then she went back and asked for clarity. His answer: you have so much potential, but all you know is here. A broader perspective would have helped you get further, faster.
She sat with that for a long time.
Her reflection on it now:
“The risks I avoided out of fear were worse than the risks I should have taken with courage.”
Not taking the leap is also a choice. And it has a cost that compounds over time. The fruit of a risk not taken is not just a missed opportunity. It is the slower version of your own growth.
Her advice to her 30-year-old self: take the chance. Be intentional. Have confidence in yourself before someone else gives you permission to.
One More Thing: Nurture With Intention
This phrase is Maria’s north star. She uses it in how she gives feedback, how she builds relationships, how she develops the people around her, and how she moves through organizations that were not designed with her in mind.
Nurturing with intention means nothing happens by accident. Every conversation, every piece of feedback, every moment of recognition, every hard truth: all of it is deliberate. All of it is in service of something.
She told me about a woman she met through her nonprofit work. A denim designer who was extraordinary at fundraising but had never connected the dots between what she was doing for free and what she could be doing as a career. When that woman lost her job, Maria did not offer sympathy. She offered a reframe: this is not a setback. This is a signal. Go do the thing you are actually built for.
That woman now leads a nonprofit. She loves it. She calls Maria occasionally to say thank you.
That is what it looks like to see someone’s potential before they can see it themselves. And to nurture it, with intention, until they can.
Final Thought
You cannot outsource leadership. You cannot fake culture. And you cannot build trust without the willingness to say the thing that is hard to say.
The organizations that win in the next decade will not be the ones with the best strategy. They will be the ones with leaders who are willing to model, to coach, to be present, and to tell the truth.
That is what Maria Reis does. And now you know what it actually looks like.
~Monique


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