Elevating Leadership: Linda Bjork’s Journey from Meditating CEO to Mindfulness Maestro

Welcome back to Possibilities with Monique de Maio, where we delve into the transformative power of mindfulness and leadership with the esteemed Linda Bjork. As the head of the Inner Business Institute, founder of Mindfulness Intelligence, and the author of the critically acclaimed book “Inner Business, Training Your Mind for Leadership Success,” Linda’s journey is nothing short of inspirational.

From Branding Genius to the Meditating CEO

Linda Bjork is a force to be reckoned with in the business and mindfulness world. Having led a creative agency to global recognition while championing mind training for staff, her innovative approach has set her apart as a pioneering leader. Under her guidance, her agency not only achieved outstanding financial results but was also named Agency of the Year in 2009, marking her tenure with unparalleled success.

But what truly sets Linda apart is her commitment to integrating mindfulness and business acumen. Coined as the Meditating CEO, Linda has brought the principles of mindfulness directly into the leadership and organizational structure, leading to unprecedented success rates and overall well-being within her teams.

The Power of Mindfulness in Leadership

Linda shares insights with us on her transformative journey from the high-pressure world of branding to a more enlightened approach to leadership. We discuss the significant moment when she introduced mindfulness to her staff in 2007, leading to a remarkable year of winning seven out of seven pitches, a rarity in the branding world. Her story is a testament to the powerful impact of integrating mindfulness into business practices.

Embracing the Human Factor in Business

Linda’s philosophy revolves around the synergy between the brain and heart, emphasizing that successful leadership is not just about hard skills and knowledge but also about integrity, caring, and emotional intelligence. She urges leaders and professionals to embrace their human factor, highlighting that with the advent of AI, the distinctively human qualities of empathy, creativity, and emotional intelligence will become even more crucial.

A Call to Action: Raise Your Gaze

Linda leaves us with a powerful call to action: to raise our gaze and reflect on what truly matters. She encourages leaders to step back, reassess, and embrace methods that will lead to more fulfilling and effective paths in business and life. By doing so, individuals can transform not only their own lives but also the cultures and successes of the organizations they lead.


As we conclude this enlightening discussion with Linda Bjork, it’s clear that her approach to leadership and mindfulness is more than just a strategy; it’s a way of life. Her journey from the Meditating CEO to a globally recognized leader in mindfulness and business is an inspiration for all aspiring leaders. By embracing mindfulness, we can elevate our leadership, foster more meaningful connections, and drive transformative change in our organizations and the world.

Stay tuned for more insights and transformative stories on Possibilities with Monique de Maio. And, if you’re inspired to embark on your own journey of mindfulness and elevated leadership, be sure to explore Linda Bjork’s books and the Inner Business Institute’s offerings. Your path to becoming a more mindful and impactful leader starts today.

Make sure to check out Linda’s book “Mind Skills: Unleash Your Potential to Lead in the Big Leagues”

Remember, in the world of possibilities, every step towards mindfulness and empathy is a step toward a brighter and more successful future. Thank you for joining us, and until next time, keep exploring, growing, and leading with your heart and mind in unison.

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