What happens when a purpose-driven founder refuses to follow the rules AND builds not one but four wellness brands straight from her kitchen table?…

You get Jodi Scott-Lyons, CEO, creator, innovator, Renaissance woman, and the definition of “mission with a heartbeat.”

In Part 1 of this powerful two-part conversation, Jodi walks us through how she, her mother, and her sister bootstrapped Green Goo from a backyard herbal project into a nationally recognized brand carried in thousands of stores. She breaks down the real startup journey: the messy middle, the garage production lines, the skepticism from manufacturers, and the moment when the military literally became one of their biggest unexpected ambassadors.

We dig into:
→ How Green Goo, Southern Butter, Ova Moon, and FAM Botanicals were born and why each one meets a different phase of a woman’s life
→ The surprising origin story behind a sexual wellness line that started because customers… got creative
→ Why the OTC aisle was overdue for disruption
→ What it takes to scale without compromising integrity
→ How to lead when your team expects you to know everything and you’re still figuring it out yourself
→ What it means to actually build culture (not just talk about it) in a family business

This episode is packed with entrepreneurial real talk, leadership gold, and life-changing lessons about purpose, innovation, and showing up even when you’re in over your head.

Plus: Jodi shares a limited-time code MONIQUE16 for 16% off at GreenGoo.com.

If you’ve ever dreamed of starting something meaningful, or you’re in the thick of building your legacy, this interview will hit you right in the gut (in the best way).

Listen now… and don’t forget: Part 2 is where the plot twist happens.

About Our Guest:

Jodi Scott-Lyons is the Co-Founder and CEO of Green Goo, a purpose-driven natural products company known for its plant-based first aid, body care, and wellness innovations made by hand with heart. A lifelong advocate for holistic health, Jodi blends science, soul, and storytelling to build brands that help people feel better, do better, and live more connected to the present.

Under her leadership, Green Goo has grown from a family kitchen project into a nationally distributed brand found in thousands of stores across the U.S. She and her family have since expanded their wellness ecosystem to include Southern Butter, a clean intimate body care line; Ova Moon, a women’s supplement brand designed for every hormonal stage; and FAM Botanicals, a luxury plant-based skincare line.

After surviving a devastating acquisition that nearly cost her everything — including her home — Jodi reclaimed her company and rebuilt from the ground up. Today, she’s a passionate voice for mindful leadership, resilience, and self-care, reminding women in leadership that success and wellbeing must coexist.