Let’s cut the crap. You don’t need another strategy, hack, or shiny software tool to scale your business. What you do need is to actually know yourself, like yourself, and trust yourself enough to stop trying to do it all alone.
That’s the conversation I had with Tonya Gossage, Business Growth Strategist and Founder of Gossage Performance Consulting, on this week’s Possibilities podcast. Tonya isn’t serving motivational fluff. She’s showing you the blueprint for how to grow a business that actually fits you.
Human Design might sound “woo woo,” but Tonya explains it as a wiring map. It shows you where your natural strengths live and where you’re wasting energy. When you lean into who you already are, you stop burning out trying to lead like someone else. Less stress, more impact.
You’ve heard “know, like, trust” tossed around in sales and marketing circles. Tonya flips the script: before your clients can know, like, and trust you, you have to know, like, and trust yourself. Otherwise, you’re building your business on shaky ground, and clients can smell that misalignment a mile away.
Here’s a truth bomb: if you’re trying to do everything yourself, you’re the bottleneck. Delegation isn’t a luxury, it’s the only way to scale without imploding. Tonya calls it “the ultimate ROI” because it frees you up to focus on the high-value work only you can do. It’s not weakness. It’s intelligence.
Women in business face unique struggles: imposter syndrome, scaling past solo status, the pressure to prove ourselves twice over. Tonya’s take? Stop contorting yourself into someone else’s model of success. Build a business in alignment with your values, your wiring, your life. When you’re aligned, your energy is magnetic. And clients feel it.
Strategies change. Algorithms change. Markets shift. But when you are consistent in character—when people know what you stand for, how you show up, and that you can be trusted—that’s the real advantage. That’s what keeps people coming back. That’s what builds movements, not just businesses.
If you’re exhausted from chasing everyone else’s blueprint, here’s your permission slip: stop. Get to know yourself. Lead how you’re wired. Trust yourself enough to delegate the rest. That’s not just business growth. That’s leadership that lasts.
Listen to my conversation with Tonya Gossage on your favorite platform now or watch the full episode on the Youtube channel.
With possibility (and a side of tough love),
~ Monique