If you have ever wondered what it actually takes to build a product-based business, not a cute Etsy hobby, not a “started selling sugar scrubs to my neighbors” moment, but a national brand stacked on retail shelves across America, then you need to meet Jodi Scott-Lyons.
This woman turned passion, plants, crisis, creativity, and unbelievable resilience into a four-brand wellness ecosystem.
Yes, four brands.
And yes, empire is absolutely the right word.
This episode of Possibilities kicks off a special two-part series because Jodi’s story is too big, too layered, and too inspiring to squeeze into one conversation.
Let me walk you through why Part 1 hit me so deeply.
Green Goo began the way the best stories do, with women solving real problems in real life.
Picture this:
• Herbs drying on old screen doors
• Camping equipment on the porch because the kitchen became a production line
• Orders packed between loads of laundry
That is how Jodi, her sister (an herbalist and midwife), and her mother (a graphic designer) created a plant-based first aid brand that people lined up for at farmers markets.
And these were not “cute” anecdotal wins.
These were:
• Kids with eczema who finally felt confident enough to go to school
• Athletes who could return to the activities they loved
• Military officers taking Green Goo into deployment because it actually worked
No big budgets.
No fancy labs.
Just real efficacy, real people, and real demand.
I am not exaggerating when I say the OTC aisle has been asleep since the Industrial Revolution.
Petroleum jelly.
Hydrogen peroxide.
The same chemical-heavy products from 1952…
When Jodi saw the gap, clean ingredients and real results, she did what mission-driven founders do:
She shook the table. Hard.
And Green Goo was born, plant-based, effective, sustainable, non-toxic.
A disruptor in a category that desperately needed one.
This is one of my favorite parts of Jodi’s story.
Southern Butter, her intimate body care line, was not planned.
Customers started using Green Goo for other purposes.
And they called her to tell her.
(I laughed. A lot.)
So she did the research.
She studied the sexual wellness space.
She realized it was dominated by chemical-heavy products and male-centric branding.
And she built something better:
clean, gentle, inclusive, beautifully packaged
(the type of product you can leave out without needing to hide it when your kids walk in).
I bought more. You will understand why when you try it.
Ova Moon and FAM Botanicals filled the gaps that women have accepted for far too long.
• Supplements for menstruation, prenatal, perimenopause, and now menopause
• Luxury botanical skincare made from potent plant-based ingredients
• Products rooted in science and soul
Jodi did not build random brands. She built an ecosystem that evolves with us.
A wellness portfolio for every chapter of being a woman.
One of the things I love most about Jodi is her honesty.
She calls herself a “recovering futurist.”
Someone who lived in the past and the future, everywhere except the present, until life forced her to stop, stand still, and rebuild from a place of intention.
(Part 2 dives straight into that plot twist.)
In Part 1, her leadership lessons are pure gold:
• You start as a doer. You grow into a leader.
• Culture is not an accident, it is a system.
• Family businesses work when everyone stays in their lane and respects the lane.
• Vulnerability builds trust, not weakness.
• You are allowed not to know, as long as you are willing to learn.
• The right people see your blind spots and help you fill them.
I felt every one of those deeply.
If you are a founder, a creator, a builder, a dreamer.
If you have ever felt the pull to create something meaningful from nothing.
If you have ever wondered if you have “enough” to start.
Let me tell you what Jodi reminded me of:
You already have everything you need.
You just have to tap into it.
You know I never recommend anything I do not personally love.
And after talking with Jodi and using her products religiously, here are my non-negotiables:
• Skin Repair Salve, healed my smashed finger in a week
• First Aid Salve, your clean alternative to Vaseline or Neosporin
• Southern Butter Intimate Body Butter, I will leave you with this: wow
• Plant-Based Face Wash and Triple Rose Vitamin C Serum, glow-boosting and Zoom-approved
• Dry Skin Salve, essential on my Peru hiking trip
Use code MONIQUE16 for 16 percent off at GreenGoo.com.
(You are welcome.)
Listen Now: https://open.spotify.com/episode/69j17BG644KiplH6xrTrdv?si=7MdBAeRcTBmekifceaLjMw