The Beauty of Integrity: How Giella Poblocki Built a Transparent Brand in an Opaque Industry

When you think “beauty industry,” you probably don’t think authenticity.
You think of photo filters, marketing hype, and ingredients you can’t pronounce.

But my conversation with Giella Poblocki, founder and CEO of GIELLA Custom Blend Cosmetics, completely flipped that script.

Here’s a woman who has spent more than 20 years quietly building a beauty business based on transparency, education, and integrity. She’s not chasing trends or hype. She’s doing the work. And in a world that’s obsessed with shortcuts, that alone makes her remarkable.

What I learned from Giella

Giella isn’t just making makeup. She’s teaching women to think differently about what they put on their skin, what they believe about themselves, and how they show up in the world.

She reminded me that “clean beauty” is really about clean business.
It is about having the courage to be honest when others are not.

In our conversation, we unpacked why she insists on knowing every ingredient that goes into her products and why she teaches clients to read the labels too. She has built a brand that empowers instead of confuses.

And the more she talked, the clearer it became that her philosophy is really a leadership playbook.

• Educate before you market. When people understand, they trust.
• Build for longevity, not the launch. Twenty years later, she is still here.
• Keep the promises your packaging makes. Results are the best advertising.
• Treat mindset as a daily practice. Confidence is a habit, not a hack.

Clean ingredients, clear values

We did get into ingredients because it matters. Mineral makeup that is truly mineral. Skincare that includes things like green tea, hyaluronic acid, and peptides for a reason, not as buzzwords. She explained how many mass products include slip agents and fillers that feel great in the moment but do your skin no favors. That is not a scandal. It is the truth. And consumers deserve the truth.

The bigger insight is this. Ingredient integrity mirrors brand integrity. If you cut corners in the jar, you will cut corners in the business. If you care about what goes on the skin, you will care about the person wearing it.

Mindset as the secret ingredient

Giella and I also talked about mindset. Not the poster on your wall. The voice in your head. She uses affirmations, visualization, and consistent self-talk the same way she uses actives in a formula. Small, daily inputs that create real change over time.

Her line that stuck with me was simple. “You have to do the work.”

That is true in business. It is true in health. It is true in how you speak to yourself. You cannot out cream a negative inner voice. You can choose a better one and practice it.

What sets her apart

Let me say this plainly. This is why Giella stands out.

• She built a sustainable, profitable, women led brand in a disposable industry.
• She prioritizes education over hype. She teaches women to read labels and think for themselves.
• She blends left and right brain. An MBA in marketing and decades of chemistry and artistry.
• She is not chasing viral trends. She is hands on, client by client, day by day.
• Her brand is human centered. Community, mentorship, affirmation, and self worth are as core as peptides and minerals.

That is not just good branding. That is integrity. That is also why it is the cosmetics and skin care company that I have personally used almost exclusively for over a decade.

Why this matters for you

If you lead a team, run a company, or are simply trying to build confidence you can feel, take this with you. 

• Be clear about your standards and keep them.
• Tell the truth and teach your customer.
• Design for real life, not the photoshoot.
• Do the work when no one is watching.

This episode is not about foundation. It is about having one. Personal. Professional. Internal. External. When you build with integrity, it shows up everywhere. And the bonus is that her skin care and cosmetics not only make you look good, they ARE good FOR YOU!

Listen to the full episode, then open your cabinet and your calendar. Ask the same questions Giella asks. What is in here? Why is it here? Is it helping? If not, upgrade it.  Use MONIQUE20 for 20% off your first order. You’ll love how you look and feel with these real ingredients.

Listen now:  https://open.spotify.com/episode/6JksMt7YuKOOwXYzY0brEC?si=gQDsJlVRRKqoJFxJ8qYhqA